Competition in business is stiff and hard to overcome. However, digital marketing is a great way to even out the competition. This creates opportunities for businesses that aims to succeed and become more established in the industry. Being able to work with the current trends may prove vital in a business’ success no matter how small or large it is digital event Marketing.
Knowing the trends in digital marketing will not only make a company look “cool”. Knowing and applying the trends also mean getting ahead of the competition. Although some may view digital marketing as unstable and volatile, learning the trends will make a big difference.
Every year, certain trends become prominent and more useful in terms of making successful strategies for businesses. These trends affect the decision in techniques, strategies and tools in digital marketing that a company uses to keep up with others. This year proves great progress is on the way for digital marketing, and here are the trends that can prove why
Efficient Content Marketing
Content marketing is finally making its ways on becoming a great part of an effective digital marketing. Creative and great contents creates more traffic and generate better leads as it picks customers’ interests. Great content can encourage more potential clients to patronize your business amongst other marketing strategies. Contents that educate your customers about the advantages your product or service offers them the sense of importance and security.
Gone are the days when mobile phones are just used for sending messages and making calls. More customers prefer using mobile data and Wi-Fi enabled mobile phones and gadgets because these allow them to do more than send messages and make calls. This created more opportunities for companies to incorporate mobile marketing in their digital marketing strategies.
People are now looking for businesses that can offer online services through mobile applications. Mobile applications and notifications are used by businesses in order to reach customers. The traffic and response from mobile users were also proven to be higher than emails.According to a study made in February 2015 as compiled by The CMO Council Journal, 64% of decision-makers use mobile phones in reading their emails.
More Value on Video Marketing
Companies reach and deliver more information to customers through videos with themes that touch human emotions and experiences. Inanimate words can sometimes be boring and flat for customers. Videos have been effective in showing clients and potential clients the benefits offered by a company by using more than words.
The information being conveyed to customers become more interesting and realistic. Visual storytelling is still effective than just words being read. Adding a personal touch on each video affects customers’ perspective on the product or service being offered.